Ok, so "rubber shoes" (let's say) is a term impossible to dominate. I am talking about myself.
I search for "rubber shoes" from uk and I see all ".com" results that were intended for US audiences. I see a potential here, so I go ahead and book "rubber-shoes.co.uk". I want to grab the tiny fraction of searches that happens for "rubber shoes" in UK.
What are the tips to improve local rankings? I believe the following two would help me:
1) Having a country specific domain (like my .co.uk).
2) Hosting on an IP that is within the country.
What are the other things that I can do?


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